Just a few weeks after the release of their collaboration with skateboarding brand Chocolate, Super has dropped the highly anticipated W Frame glasses. The W Frame is available in three different colors, red perlato, black, and Summer safari with an ivory white pair also hitting stores. You can now find these now at Super accounts and the Dope Couture Boutique.
Continuing on from the Diamond Supply Co. x Hall of Fame The Un-Polo Polar Bear Viral Video, here’s a look at the complete collection. The Fairfax Ave. neighbors are set to release a variety of pieces including tees, sweatshirts and New Era fitted caps. Each feature the Un-Polo Polar Bear theme that includes characters decked out in Diamond and HOF gear. Get them all when they drop this Thursday.
Leading up to the release of the Diamond Supply Co. x Hall of Fame Un-Polo Polar Bear Collection, Nick Diamond and crew have shot a video featuring the star of the collaboration skating around the Fairfax area and ultimately finding himself inside the Diamond shop. Mark your calendars for this Thursday, February 25th for the drop. In the meantime, check out the video.
We don’t normally post videos on the site as you may have noticed it is mainly pictures unless we come across something we like. Video series In The Cutts makes a trip to The Hundreds’ headquarters giving a behind the scenes look at what goes on there. According to In The Cutts, “The Hundreds’ new headquarters has not really been filmed outside of their own in-house work so this is a bit of a rare look at the space that houses the brand that is currently kinging California Culture.” Enjoy!
Varsity jackets are all the rage again and have been created by familiar brands such as A Bathing Ape, Diamond Supply Co., WTAPS, INVS and others like Elusive. Utilizing a more classic combination of red wool and white leather, Elusive incorporates their own touches with a vintage feel. On the right side is their name printed and on the left is their logo. More branding is found on the backside to complete the look. Get it now at the Elusive e-shop.
9Grand was on display last week in Las Vegas and were like the many other brands previewing new goods. Spotlighted in this post are 9Grand’s upcoming headwear collection that includes everyone’s favorite fitted brand, New Era. They don’t cut any corners or stop short with their hats as they put out a wide variety of styles and designs. Check them all out after the jump.
Back in November, we brought you a preview of the Fred Perry x Stussy collaboration, here’s a more detailed look at the Blank Canvas Collection. The project yields two logo tees available in white and black as well as a grey polo shirt. In addition, Fred Perry has released a few pieces of their own outside of the collection and that include the Fred Perry Twin Tip shirt, Gingham Check shirt and Red Tartan S/S shirt. Stop by Purist to pick them up now.
Straying away from their typical graphic-based designs that mainly focus on their branding, A Bathing Ape takes the simple route for the release of the Army Crewneck. This crew consists of army all around, except for the brown patches on the shoulder with BAPE stenciling on the right. Londoners can pick this up at the Bape store starting tomorrow.
After keeping their fans on edge for several weeks, Supreme has finally unveiled their Spring/Summer 2010 collection. Their unveils typically yield image heavy updates on the website with detailed shots of all of the upcoming products. This seasons batch includes the usual tees, jackets, button-ups, key chains, New Eras, 5 Panels, pants, bags and so much more. However, Supreme often sneaks something unexpected in, this time around it is nun-chucks. Check out a few pieces from the collection after the jump.
Black Scale showcased their upcoming releases in Las Vegas this past week and included a few New Eras set to drop later this year. The hats on the far left read Black Scale in Tibetan sanscript and feature inverse colorways of each other, yellow/red and red/yellow. In addition, there appears to be even more caps in the background that consist of BS logos. Stay tuned for further updates. Via Smog Check.
