The Hundreds Fall 2010 Lookbook
With Summer being at its midpoint and the heat in full effect, The Hundreds has decided to give us a sneak peek into its Fall release. The Fall release will consist of new clothing, eye wear, and shoes. Bobby Hundreds, co-founder of The Hundreds, has decided to talk about what direction The Hundreds was headed. Read the statement from Bobby Hundreds, himself after the jump.
“The past decade saw the rise and saturation of modern street culture, and as the next approaches, I’ve imagined a post-streetwear take on our classic apparel aesthetic. So what you will see over these next seasons, as far as our offerings go, is a certain modern familiarity with bold colors, smart graphics, traditional sportswear, and premium denim, but through a nostalgic lens. So what were once vivid hues have been toned down to classic shades, raw and crispy fleece may have a more comfortable hand-feel, and the washes follow suit. There is an obvious emphasis on worn-in sweatshirts and ready-to-wear jackets, while our trademark plaid flannels have taken a more subtle approach. The idea here is that these are your favorite The Hundreds clothes as you may find them to wear in years’ time. And we certainly hope that is the case.”
