September 1st, 2010
Jason
Black Scale joins an impressive list that includes Crooks & Castles, Staple, Benny Gold, Diamond Supply Co., and The Hundreds. What these brands have in common is their contributions to True’s Native Leagues Project, which is based off San Francisco sports team. Black Scale uses a blue, white, orange and grey colors scheme to make up the New Era 59Fifty fitted cap pictured above. The BS logo is placed on the back and a play on the San Francisco Seals logo on the front. More details to come.
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September 1st, 2010
Jason
Missed the last batch of Johnny Cupcakes products? Don’t you worry because JC is back with a new pieces for September. Among the newly released goods are a selection of graphic tees sporting Johnny Cupcakes designs as well as hooded sweatshirts including the Collegiate Pullover and Primary Crossbones available for both guys and girls. Find them all now at http://shop.johnnycupcakes.com/shop.
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September 1st, 2010
Jason
These past few days have been filled with Fall lookbooks, releases and previews, which continue with Benny Gold’s preview of shirts for the new season. As expected, Benny Gold will be delivering a solid collection of quality graphic tees. No word when Benny Gold’s Fall ’10 collection will be arriving in-stores, but stay tuned for more to come.
All Mighty has unveiled their Fall/Winter ’10 lookbook titled “Young America” in which they present graphic tees and outerwear. All Mighty’s debut collection has been crafted with subtlety in mind with a common theme of black/white, which is a technique applied to their photography. All of the Fall/Winter products can now be found at the All Mighty online store.
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Crooks & Castles showcased the first part of their Fall ’10 collection last month and now build on their “True Romance” Anti-Social Club lookbook. C&C introduce new outerwear items including vests, varsity jackets, sweaters while combining them with button-ups and tees for this Fall. The transition from Summer to Fall is marked by the new selection of the mentioned pieces above with a few must haves for this season popping up in the lookbook. See for yourself by checking out the rest of the collection after the jump.
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Any denim aficionado can tell you that Self Edge is one of the premier shops in New York, San Francisco and soon to be Los Angeles. The denim boutique will be expanding to Los Angeles and will set up shop on La Brea Av. Starting September 1st, Self Edge will be situated in the heart of a prime retail location with a brand list including The Flat Heat, Sugar Cane, Iron Heart, 3Sixteen and more. Check out the flyer for complete details.
Self Edge Los Angeles
144 N. La Brea Avenue
Los Angeles, CA 90036
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After previewing Quintin’s Winter ’10 lookbook just a few days ago, we switch gears to focus on another headwear based company, Official. Much like Quintin, Official offers a variety of pieces that feature different styles and materials including an English driving cap, snap-back, 5 panel camper and more. Official has also mixed a few beanies into their Fall collection and are a must for the colder days upon us. Look for the Official Fall ’10 collection to ship out the first week of September.
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UNITED + TAKEN bursted onto the scene last year and became the new favorite brand to their followers in short period of time. Here’s a look at their Fall/Winter ’10 lookbook, which screams clean cut with an exciting spin. U+T have created simple essentials such as tees, outerwear, button-ups and other pieces with a twist. Their use of materials combined with cutting edge designs make their lookbook a winner. Find the complete collection after the jump.
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Black Scale and Diamond Supply Co. will be joining forces once again when the Black Diamond Life tee is released later this year. The shirt features a hand holding a Black Diamond to commemorate the collaboration. No word yet on availability or quantity produced, but stay posted for more details to come.
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Earlier this week Undefeated revealed the first delivery of their Fall ’10 collection and now we spotlight another LA native, Hall of Fame. Although Hall of Fame is mostly recognized by their selection of premium of fitted caps, they have also lined-up more apparel this time around. Expect to find not only a fresh batch of New Eras, but sweaters, tees, and much more from Hall of Fame. Find it now in-store and online.
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