
For their 2011 F/W collection Super introduces a new style to add to their lineup, the 49er. “The 49er celebrates the classic explorer sunglasses. Super revisits the idea with contemporary freshness, never losing the authenticity of the historic model incarnate.” Look to find the 49er now at Super’s temporary web-store coming in four colorways: black, crystal, classic havana, and blonde havana.
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The Arizona shop BEASTEATER has released a new shirt under their brand name. Known for carrying brands such as Bobby Fresh, Eighty Grand, and Cloud Kicker the online shop releases this Rick Ross inspired “Whoop” tee coming in black and white. The shirt is available now at their web-store and use the code “beast” to receive 10% off.
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Labor Day is upon us and ONLY NY is offering 40% off for the holiday. Just use the code “LBR11″ to get the percentage off but hurry because this sale ends today. Stay tuned in as we will try to find you more savings and enjoy the holiday!

The French brand A.P.C. makes their way to China as they have opened a new store in Beijing. The shop is located in the Sanlitun Village shopping district and features both the men’s and women’s collections within the store. For a couple more looks inside the store check out the images after the jump. Read more…

Celebrating the 3rd year of the A Bathing Ape x colette corner the two brands get together to create this collaborative tee. The tee comes in white and features the Eiffel Tower along with Baby Milos in the colette signature color. This is a limited addition item and is available online and in-store now.
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HUF continues on with their herbal theme with the release of new items as part of their Plantlife Pack. This time around look to find snapbacks and tees each coming in three colorways plus two pair of socks to top off the pack. Each piece features the marijuana symbol and for all those interested on getting your hands on any of these items head over to the HUF’s online store now.
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Acapulco Gold showcases off their new Regimental Strip Crack Tie which comes in red and black colorway. Inspired by the Air Jordan III, the silk tie features a cement print and a traditional striped design. Look to find this tie in limited quantities come Holiday Season. A closer look of the new piece after the jump.
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Mark Gonzales, also known as The Gonz has linked up with X-LARGE to produce a series of t-shirts. The tees are available in 5 colorways (red, navy, black, white, and gray) and as for the design itself the shirts feature the trademark X-LARGE Gorilla logo with Gonz’s artwork dominating the piece. Look for this run of tees to be available August 12th alongside two additional graphics and a commemorative pin.

News broke earlier that Jay-Z’s Rocawear has acquired the licensing rights to manufacture and distribute Pharrell’s Billionaire Boys Club. Since then Jay-Z has made it clear this is not a takeover but a partnership as the two, Hova and Pharrell, will be working to propel the clothing line even further. So now we ask you, what are your thoughts on the purchase? Drop a comment and let us know what you think!

Vans and DQM announced today that the two brands will be coming together to form The Vans DQM General which will be located at 93 Grand Street in the SoHo district. With the two coming together it brings the best of California and New York, surfing and skating, footwear and apparel all together in one location. The store is set to open their doors in early September so stay posted as we do our best to cover the opening.