
Benny Gold might have a new store location, but the brand ideals are still the same. With a new season of clothing and accessories the San Francisco brand sticks to their model of providing exclusive apparel for their SF retail store and online shop. The exclusive items include: a limited set of in-store Glider Plane Snap Back Hats, Real Skateboard Collab, Stacks GoldKnight Cruisers and Shirts, Engraved Wooden YoYo’s plus a few more surprises. For a better look at the exclusive items check for more images after the jump.
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We got a glimpse of Benny Gold’s Spring ’11 headwear line-up just a few days ago and now comes a more developed look at this season’s offerings. Now are available are snap backs, mesh truckers, 5 panels and New Era fitteds. As usual they feature the Benny Gold stamp of approval with its emphasis on attention to detail and quality. Stop by the flagship store to get yours today.
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With another grand opening under his belt, Benny Gold turns his attention to his Spring ’11 collection. The newly released collection consists of snapback caps, tees, belts and key chains. Attention to detail is something that doesn’t go overlooked each season from Benny Gold and the same can be said for this month’s drop. Check with your local Benny Gold stockists as this has just hit KNYEW.
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Benny Gold recently opened the doors to his new store and in the process released a collaboration with Real Skateboards. By manipulating artwork Benny Gold did for Real skateboards on a previous project the two brands got together to release a deck and tee. The deck comes in two different editions: woodgrain and foil, the two woodgrain decks are limited to 25 pieces and are only available at the Benny Gold store while the real gold foil edition is limited to 100 pieces with each one being hand numbered. To go along with the collaboration there is a video featuring Benny Gold speaking about his brand and relationship with Real Skateboards. For a look at the collaboration watch the video and check the image after the jump.
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Almost two months ago Benny Gold announced they will be moving their Flagship store to a new location. The San Francisco based brand have outgrown their first location and are now heading to 3169 16th Street! The grand opening for the new store will take place this weekend on Saturday April 30th. Expect good food and good clothes as the brand will be selling new pieces from their spring collection. In the meantime Benny Gold is offering 50% off everything at his online store but this deal will only last until the grand opening.

Benny Gold continues to preview his Spring/Summer ’11 collection with this image being the latest to drop some hints for what we can expect. After seeing a trio of Varsity inspired New Era fitteds a few weeks ago, here’s a look at a few more caps including snapbacks. Nice touches can be found throughout the caps in usual Benny Gold fashion. Stay tuned for more info.
February 25th, 2011
Jason

Benny Gold gives his New Era logo 59Fifty fitted caps the Varsity treatment with designs and colors inspired by the classic varsity jackets looks and Notre Dame, USC and Miami. Each features leather brims and buttons, felt embroidery and college pennant side detailing. Look out for the hats to be dropping with the rest of the Benny Gold Spring/Summer collection this April.
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Benny Gold and Sean Desmond’s Tenderloin Project have joined forces yielding a limited edition t-shirt seen here. The black shirt features gold accents to symbolize the hope and dreams of the neighborhood. Here’s a little description of the concept of the collaboration.
“The Tenderloin Project is is look into San Francisco’s most overlooked neighborhood. Its a raw street-level look into a marginalized neighborhood. We are really happy to help introduce the project to our supporters to help grow awareness of the everyday struggles and hopes of the people that live in SF’s Tenderloin district.”
Make sure you get to the Benny Gold retail store early to get your hands on this exclusive piece on Saturday.

A couple days ago we showed you a preview of the New Era Fitted Cap apart of this Dearly Departed X Benny Gold “Grave Marker” Collection. Now we have official images for the whole collaboration. The “Grave Marker” Collection includes a New Era hat coming in two colors: black and red, two tees coming in black and white, one red hoodie, and to top it off a black crewneck. As of today January 12th the limited collection is available at Benny Gold’s retail store, Dearly Departed’s online store, High Point, and Hall of Fame then on Friday the 14th you will be able to find the collection at Aristocrats, The Trap House, and Family Affair.
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Just a week ago we showed you the video teaser for the Dearly Departed X Benny Gold collaboration. Here we have a preview of the New Era cap apart of the collection. The hat features the word “Dearly Departed” in the front with Benny Gold Paper Planes coming off the word. It looks as if the hat will come in two colors: black and red. Be on the lookout for more information regarding the release of this piece and collection.