Primitive, Grizzly Griptape and Diamond Supply Co. celebrate the release of their new capsule collection consisting of a variety of colored shirts and caps. The design features a bit from each party and will be released this coming Saturday, May 12th. Stop by Primitive for drinks , special appearances, music and more from 2PM – 6PM. The collection will also be available online for those not in the area. Find complete details on the flyer above.

Diamond Supply Co. has announced that they will release a new varsity jacket soon. This jacket features Diamond’s famous Un-Polo design and is made of lightweight genuine lamb skin. Like many other Diamond products this jacket has also been made in LA of fine italian leather. Make sure to be on the lookout for this jacket as it will surely sell out quick.

Today, Tuesday February 21, Diamond Supply Co is adding two great new items to their online store. They will be dropping a new fold wallet which is made of genuine leather and features the crown diamond on the front, along with the long anticipated diamond shaped pillows. The pillows will be offered in a variety of different colors and the wallets will only come in black. Both will be available today at 12 noon PST.

Diamond Supply Co. has created a short collection with Bun B that tributes the career of Texas legend Pimp C.  The collection features graphic tees and a crew neck in black and white colorways.  Look for the collection to drop this Sunday online and at the H-town Sneaker Summit in Texas.  All proceeds from the collection will go to the family of Pimp C.

While we don’t normally feature sneakers, we do keep tabs on those associated with streetwear brands. Diamond Supply Co. have just dropped four new colorways of their Brilliant sneaker including red, caramel and two black models. Each feature hints of Diamond embellishments throughout the sneaker including on the tongue and sole. Head on over to Primitive, the DSC online store or Diamond retailers now to get yours.

Diamond Supply Co. has dropped their holiday release, offering up a small batch of tees to keep people content until spring rolls around. In fact, One or two looks, including the P-Rod signature hardware tee, look to initially be from the spring look book, but for one reason or another are getting an early release here. Other pieces include the Smoke Rings tee, a take on the Diamond Supply signature look, and The Almighty Diamond, a massive diamond which speaks for itself. All pictures follow after the jump.  Via The Daily Street.

With some previews from Spring 2012 surfacing, Diamond Supply Co. gives us a look at the upcoming collection. Spring 2012 consists of a wide range of shirts, outerwear, buttondowns, denim, caps, beanies and accessories. Expect to find a few flips as well as classic Diamond imagery. Some of the highlights include the Crest Camo Raglin Bomber Jacket, Un-Polo Lambskin Raglin Bomber Jacket, Japanese denim and glass ashtrays. Get a complete view of next season’s offering after the jump.

Two months ago to the day, we covered the release of Mighty Healthy‘s Fall release.  Here’s a closer look at the collection as well as some new pieces.  The collection offers its selection of graphic tees, casual outerwear, flannels, and headwear.  Included in the collection is a collaboration with streetwear giant, Diamond Supply Co. The collection has a fresh feel and shows off some clean designs.  Find the collection online.

Three great minds will be meeting under one roof for the “Building An Industry” Career Panel presented by Behind The Hustle. Dennis of Crooks & Castles, Nick Diamond of Diamond Supply Co. and Mega of Black Scale will be speaking at the event hosted at the Attic located in Buena Park. The three will speak about starting their own brands, inspiration and advice to those who are trying to establish themselves as a brand. The event is scheduled for October 8th with doors opening at 3:30PM. Click here to RSVP. Complete flyer found after the jump.

Diamond Supply Co. gave us a look at their Fall collection this past Agenda tradeshow with new tees, fleeces, accessories like the two backpacks. seen here on display. The new backpack is available in two different color choices, black/brown or black/Diamond blue. Both feature Diamond accents such as tags and a diamond shaped label on the front. Head on over to Diamond to get yours today. Click here for an alternative image seen at Agenda.