HUF teams up with the West Coast based eyewear producer, IVI, for a collaborative collection featuring the latter brand’s popular “Standard” silhouette. Just in time for the Summer heat, the “Standard” has premium Italian acetates, Carl Zeiss vision sunlens, and a °5 barrel hinge. The collaboration takes the “Standard” and applies two new colorways, Ambercomb Tortoise and Rasper Stripe, to them. This is a limited edition release, so get them online before they’re gone.
Just days after releasing their Summer collection, HUF follows-up with a new lookbook. While a few Summer pieces are featured like their short-sleeve button-ups, baseball shirts and tees, we get a closer look at this season’s footwear. Pictured are the Hawaiian patterned Sutter model along with the Pepper Pro and Morton. Get a closer look after the jump and get the Summer collection now at HUF.
HUF is ready to takeover the upcoming Summer season with their latest collection. Their first delivery comes in hot (no pun intended) with a variety of offerings that are staple for the brand. Featured in the collection are tropical-theme button downs, shorts, bucket hats, snapbacks, 5-panel camp caps, and boxer shorts. The mixture of cool and bright colors complement each other well on the different pieces. Fans of the brand will be happy to see the return of the classic “Plant Life” design as well. Check out the lookbook after the jump and start buying online now.
On the heels of dropping their capsule collection with Diamond Supply Co., HUF drops a new 5 Panel Volley Cap. The hat is made up of Hawaiian floral print denim with the HUF label embroidered on the front. Other details include metal eyelets and a nylon strap on the back of hat that closes with a plastic clip. Find it now available online at the HUF webstore.
Ever since teaser images were posted a few weeks back, HUF and Diamond Supply Co. fans have been patiently waiting on the release of their Spring/Summer 2013 capsule collection. The two join forces once again to present a collection incorporating the signature Diamond color, Tiffany Blue alongside classic HUF designs. A variety of items make up the collection including graphic tees, 5 panel caps, a varsity jacket and a pair of HUF sneakers pictured after the jump. Look for all of the items seen here to available today, starting at 12PM PST via the HUF and Diamond Supply Co. online stores. The collection will also hit the Diamond Supply Co. store on Fairfax Ave.
As the fashion trade event PROJECT kicks off in Las Vegas this week, HUF unveiled a sneak peek with renowned street artist Eric Haze aka HAZE. The preview showed off three pieces in the collection- a 5 panel, a short-sleeve button down, as well as a Mateo style sneaker. Each piece is decorated in a unique all over black and white pattern and finished off with the HUF Logo. Stay tuned for the rest of the HAZE x HUF collection when it drops.
HUF releases their much anticipated collection for the Spring ’13 season. The first delivery shows an extensive amount of goods ranging from graphic tees to outerwear to headwear and much more. A few cut & sew pieces are also included in the collection as well as the fan favorite “Plant Life” socks. Accessories make their way to collection such as camouflage themed bags and wallet, pins, and a skateboard deck. Check out the whole collection after the jump and start buying your favorite pieces from it online now.
HUF start off the New Year with their brand new Holiday Fleece Pack. Featuring a wide selection of black, navy, and heather grey fleece sweatshirts, this laidback collection showcases a variety of designs, from the NFL inspired “Hail Mary”, to the more prominent “Native” styled logo. Those looking to pick up the new fleece can do so at the HUF online store.
