September 1st, 2010
Jason
Black Scale joins an impressive list that includes Crooks & Castles, Staple, Benny Gold, Diamond Supply Co., and The Hundreds. What these brands have in common is their contributions to True’s Native Leagues Project, which is based off San Francisco sports team. Black Scale uses a blue, white, orange and grey colors scheme to make up the New Era 59Fifty fitted cap pictured above. The BS logo is placed on the back and a play on the San Francisco Seals logo on the front. More details to come.
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Us Versus Them announced the debut of their first New Era just a few weeks ago and have now finally released the Magnum 59Fifty fitted cap. As expected, the hat features UVT’s Magnum logo in white. Their classic logo is paired with a navy base making for a perfect combination. For those who cannot wait any longer, get your size now at their web store.
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Tradition has enlisted New Era to create two 59Fifty fitted caps featuring their “OG Crest” logo. Two colorways are available for the OG Crest logo New Era including classic black/white/charcoal grey as well as grey/black/fire red. Both will be available tomorrow, Wednesday June 23rd at both Tradition locations. Phone orders will also be taken, (805) 497-4717.
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Inspired by the popular Sharpie pen, True pays tribute by creating its own collection revolving around the iconic permanent markers. They will be releasing their classic “Sharpie” 59Fifty with original New Era design prominently displaying all-grey wool panels, a black visor with a light grey underbill. In addition, True will also be releasing various t-shirts, crewnecks, and a Sharpie Permanent Marker that has identical hand style graphics to the fitted cap with tonal grey/black theme. The collection will be dropping this weekend at True SF and online. More detailed pictures after the click.
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New Era Japan once again brings back their infamous seersucker material in a wonderful collection of new hats. The release includes new designs in a few of their 59Fifty fitteds and Workman’s caps this Summer. It will feature an assortment of colors, red, black, navy, or blue that will go well with the Summer heat! Get them now at New Era Japan.
We last saw Johnny Cupcakes release a few new tees for the Summer 2010 collection, but we definitely have a treat here that’s as sweet as a cupcake. Along with the t-shirts, JC have released a new Crossbones New Era fitted in a grey/grey colorway. This 59Fifty features the JC crossbones logo in silky grey stitching to match the back and side logos. The fitted showcases a clean grey contrast that is sure to match with any fit. But watch out, only 150 were made at a price of $60 each, so get ‘em quick!
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Atmos has looked to New Era once again to continue to build their fitted collection. Their two newest 59Fifty fitted caps are from the “Turn A” collection. Both feature the Atmos “A” logo right side up and upside down in two distinct colors. The model pictured above consists of a navy base with red and green outlined logos. The second hat is made up of a black base with purple and blue outlined accents. Look for both to hit Atmos in the coming days. Via unbar.
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Mishka plans more New Era caps to be released this year and will hit retailers this Summer. 59Fifty fitted caps and snapbacks will be offered in a variety of designs and styles including the ever so popular Keep Watch model in different shades of green. In addition to the Keep Watch New Era are the Anarchy cap and the script snapback. Stay tuned for more info as we approach the release of the Summer collection. Via mashKULTURE.
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Lucky Lefty’s commemorates Tyreke Evans’ achievement of winning the NBA Rookie of the Year award with the release of the THIRTEEN pack. The pack has been named after the King’s star number, thirteen and consists of a New Era and t-shirt. Both products feature Kings’ inspired designs including the colors and graphics. Make sure you mark your calendars for Friday, May 7th for in-store release and online release the following day.
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Sneakers have gone from just functional items to use on an everyday basis to a worldwide phenomenon that has driven many to camp out for days to get that special pair of shoes. All Nice has taken notice of the influence the “game” has on the market by creating a New Era fitted cap tilted “Sneaker Run The Game”. The black and red cap sports a graphic to illustrate the idea that brands base their designs on the next big Air Jordan, Nike, etc release. This fitted will be releasing with the rest of their Spring 2010 collection on May 7th.
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