ONETRUESOUL joins forces with Bay Area retailer True to celebrate their 15th anniversary with this varsity jacket. The jacket features elements from both sides including city scape patterned cuffs and OTS’ signature pattern along the sleeve. Also expect to find the True 15 patch on the upper sleeve. Now available online at One True Soul.
Bay Area retailer True unveil their Winter ’11/Spring ’12 collection in the lookbook seen here. The line is packed with fleece, beanies, snapbacks, tees and a letterman jacket. Expect to find clothing available for both men and women. Stop by True SF, True East or their online store to stock up the new products today.
True, a streetwear brand with roots in SF, has began their ”15 project” which will feature a wide array of collaborations with various brands to commemorate the brands 15th anniversary. This specific collection features a collaboration with the well known 10 Deep. A small but honorable set, the collection features a varsity jacket and tshirt which comes in both men and women’s sizes. The design of the collection is based off of the incident involving the 2007 San Francisco zoo tiger attacks. Find this collection at all True stores and online. Via FreshnessMag.
This year marks the 15th year anniversary of Bay Area retailer, TRUE who celebrate this milestone with Adapt with the For Fifteen collection. The collection pays homage to the fifteen years TRUE has been operating in San Francisco with “415″ written on the front and 15 Years/TRUE’s logo on the back. The design comes in a variety of colors releasing in men’s tees as well as women’s tees and racerback tanks. The For Fifteen collection will be available this coming Friday at TRUE and through the Adapt online store.
Today’s 30 Days of Swag post spotlight’s True SF’s latest release, the Anti-Champions snapbacks and tees. The San Francisco shop is inspired by local football team, the 49ers for the color of the red and gold hat and tee. However, they also offer an “All Black Everything” type of shirt and cap as apart of the set. Now available at True.
Black Scale joins an impressive list that includes Crooks & Castles, Staple, Benny Gold, Diamond Supply Co., and The Hundreds. What these brands have in common is their contributions to True’s Native Leagues Project, which is based off San Francisco sports team. Black Scale uses a blue, white, orange and grey colors scheme to make up the New Era 59Fifty fitted cap pictured above. The BS logo is placed on the back and a play on the San Francisco Seals logo on the front. More details to come.
Coming up to the plate and hitting a home run is Diamond Supply Co. and TRUE with the Native League Project’s 6th edition. If you are unfamiliar with the Native Leagues Project, this project consists of TRUE working together with the top brands in street wear and using Bay Area sport teams as concepts for their clothes. The Native Leagues Project has already worked with The Hundreds, Crooks & Castles, and Benny Gold. This San Francisco Giant concept releases at both the Diamond Supply Co. store at Fairfax, TRUE in San Francisco, and TRUE EAST this saturday, July 24.
Inspired by the popular Sharpie pen, True pays tribute by creating its own collection revolving around the iconic permanent markers. They will be releasing their classic “Sharpie” 59Fifty with original New Era design prominently displaying all-grey wool panels, a black visor with a light grey underbill. In addition, True will also be releasing various t-shirts, crewnecks, and a Sharpie Permanent Marker that has identical hand style graphics to the fitted cap with tonal grey/black theme. The collection will be dropping this weekend at True SF and online. More detailed pictures after the click.
The next person in line in True SF’s The Native Leagues Project is San Francisco native Benny Gold. Gold follows up The Hundreds by utilizing the Giants. The project revolves around Bay Area sports team. Benny Gold pays homage to the ball club and their original mascot, Lou Seal. The Benny Gold x True SF tee will be exclusively available on April 17th at the grand opening of Gold’s store and at True SF.
Returning back to their collaboration with TRUE SF for The Native Leagues Project, The Hundreds has created another limited edition tee very similar to their initial release. This time around, The Hundreds keeps the Oakland Raiders inspired design, which features their Adam Bomb icon and places it on top of a black shirt. This colorway be exclusively found at THSF and online starting tomorrow, February 19th.
