Benny Gold continues to tease us with his Spring/Summer ’10 previews. Gold provided an in-depth look at the Diamonds Embroidered New Era fitted caps last month and now the headwear collection is unraveled a bit more. This headwear preview consists of various hats including snapbacks, fitteds and more. BG once again emphasizes the detailing quality with close-up shots of upcoming products. Get a sneak peak after the jump.

Episode 10 of the In The Cutts video series met up with The Hundreds crew  to check out their new headquarters. In the next installment in the series, Apollo catches up with Benny Gold to talk about his new office on Mission Street in San Francisco as well as Gold sharing some information about the brand and some special pieces from his office. Lastly, the two make time to hit the skate park and bust some tricks. Click play to see what’s the latest with Mr. Gold.

After keeping his fans on their toes for quite sometime, Benny Gold gives us a glimpse into his Spring/Summer collection with the first look at the Diamonds Embroidered New Era. The release will consist of three tonal colorways with BG embroidered on the front. Other details include an embroidered diamond argyle pattern with small paper plane details. Stay tuned for more Benny Gold updates.

After a strong 2009, Benny Gold looks to do it bigger and better this year. Here’s a preview of some of the things you can be expecting from Benny Gold. First up is a red and white New Era fitted with a similar design as their Diamond 5 Panel stitched all over the top of the hat. Other interesting pieces include their first pair of denim to be released alongside a backpack in collaboration with SAG Tokyo. Stay tuned for more of Benny Gold’s 2010 line.

Texas natives Desired Hearts show their true colors with the newest makeup of their Heart of Gold collaboration tee created with design extraordinaire Benny Gold. DH will be releasing a very limited amount of the shirt at the H-Town Sneaker Summit. You can expect to find a Texas inspired color scheme made up of blue on cream with a red trim. Only 50 pieces have been made and will be exclusively found at the Desired Hearts booth at the event. For those not in the area, you can get the black and silver Heart of Gold tee now at Benny Gold.

After releasing the first version of the Partners In Crime New Era, Benny Gold and Rebel8 have created another colorway that is scheduled to release this week at select stores. “I wanted to offer something special to a few of my key store accounts this holiday season” says Benny Gold on the future release of the fitted. The special colorway consists of black with orange on the writing, bill and other accents. Below is the list of the eleven stores that will be receiving the Partners In Crime New Era that will be releasing in the near future.

Hall of Fame (LA)
Concepts (Boston)
In4mation (Hawaii)
True (SF and Walnut Creek)
Kingdom (Stockton)
Shoe gallery (Miami)
Highpoint (Arizona)
Standard (Atlanta)
Purist (San Jose)
Heritage (Roseville)

The Partners in Crime New Era by Benny Gold and Rebel8 was leaked on the internet at the end of last month and now a specific release date has been identified, Friday, November 20th. The collaborative New Era features gold embroidery with a printed satin liner along with a black base that reads Partners in Crime across the front. Only 88 have been produced so make sure to browse over to either of the Benny Gold or Rebel8 website at 9 am on Friday morning, November 20th. The hats will retail at $48.

Here’s a complete look at Benny Gold’s Holiday ’09 tees. Benny Gold incorporates his signature creativity into the line which consists of the Benny Gold logo tee, Silence is Golden tee, a Rebel 8 collaboration and much more. One other design choice that is evident in the collection is the sense of influence of San Francisco as well as classic Gold concepts. In addition, Benny Gold has released the Doughboy tees to go well with the matching fitteds. Check with your local Benny Gold stockist for availability.

Benny Gold’s Fall ’09 collection is slowly making its way into stores after hitting the internet earlier this week. Kingdom in Stockton, CA is the latest receive their Benny Gold shipment which includes the Doughboy Fitteds seen above, Doughboy tees, Works for Jerks tees, Script Tees, Diamonds tees, BG x Rebel 8 Bomber Glider tee and is capped off with the Diamond 5 Panel. Check out the full season after the jump.

The wait is finally over, the highly anticipated Benny Gold Doughboy New Eras have finally dropped. The return of the Benny Gold Doughboy New Eras comes in updated details including new colors and buffalo plaid on the underbill. It has been over a year since the first Doughboys were sold on BennyGold.com, but you can get yours today at Hall of Fame if you missed out the first time around. Supplies are limited, so act fast.

Hall of Fame
449 N Fairfax Ave
Los Angeles, CA 90036-1716
(323) 655-6002