We have been following Primitive very closely ever since they opened their doors. We recently featured their newly released “Crayon Pack” of New Era fitted caps. Primitive now presents a complete look at their Spring ’10 collection, which offers various tees, New Era fitteds, snapbacks, and fleece. Be sure to check out the jump to check out all of Primitive new products, which can now be purchased at the Encino store.
Primitive
17060 Ventura Blvd.
Encino, CA 91316
(818) 479-7171
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Primitive presents their Spring collection of New Era fitted caps dubbed the “Crayon Pack”. Created in a set of four different hats, the soon to be be released New Eras are comprised of solid black bases with red, green, blue or yellow accents. These accents appear on the front logo, insignia, back stitching and the undervisor. They will be going on sale individually or as a pack when they drop on Saturday, March 20th at Primitive.
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Already establishing themselves as a recognizable name the Southern California urban scene, Paul Rodriguez’s Primitive expands their image from just a sneaker/clothing stockist to a respectable clothing label. Primitive ushers in a whole collection of goods including their signature New Eras as seen above along with tees, beanies, hoodies and crewnecks sporting the store’s name. All of the Holiday collection is now available online and in-store.
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Paul Rodriguez’s shop, Primitive, in Encino, CA, will be hosting their last sale of the year this Black Friday, from 9am-9pm. The sale will include 30% off all footwear and 40% off all clothing. Clearance items are also up for grabs, along with the latest Primitive Holiday collection. If Primitive is around your way, plan to wake up to P-Rod’s very own.
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November 11th, 2009
Jason
Primitive updates their Classic New Era with addition of the new Brown Cord model. The hat is made up of thin wale corduroy along with red leather on the under visor and contrasting white stitching. The hat is finished off with Primitive’s Classic P logo in red with a white stroke. The Primitive Classic New Era Brown Cord is now available at Primitive.
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Los Angeles boutique Primitive owned by Nike SB pro skater Paul “P-Rod” Rodriguez has teamed up with Nixon releasing the Rubber Player watch this Saturday, November 14th in-store and online. The collaboration yields two colorways, a Los Angeles Lakers inspired model featuring purple/gold and a solid black model with blue and yellow hands. In addition, each watch will have the Primitive branding on the face of the watch and on the back. The watches are limited in quantity so stop by Primitive or their online shop this Saturday to pick-up your pair.
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September 25th, 2009
Jason
Thirty-plus The Hundreds Fall ’09 items have just arrived at Primitive in Encino, California. Included in part 2 of The Hundreds’ Fall line is an assortment of t-shirts, jackets, sweatshirts, beanies, snapback hats and much more. TH makes their transition into the colder days ahead with the introduction of pieces like plaid button-ups in a variety of colors along with heavy duty zip-up and pullover hoodies. Stop by Primitive to pick-up all the new gear.
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September 21st, 2009
Phil
Paul Rodriguez is a businessman. With his own signature shoe by Nike SB, his own store Primitive in Encino, CA, his business is growing. Especially with the release of his own signature wallet by Markisa. The Markisa P-Rod Signature Wallet will release in a few clean colorways and designs this Saturday, September 26th, at Primitive. The release will include signing by P-Rod himself and Torey Pudwill, and it will be hosted from 3 to 5 pm. Be sure to be there to get your own wallet, perhaps signed by Mr. Rodriguez as well.
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September 18th, 2009
Jason
Primitive joins forces with New Era once again as they release two MLB inspired fitteds. Both sport simple color schemes including black/red and green/yellow. Primitive “P” logo compliments the color choice and flows well with the grey under bill, something of the past among new baseball caps. Primitive has also incorporated embroidery on the back of the hat including the store name on the black and red hat and “On the Blvd” on the green/yellow model. The hats are finished off with custom branding on the inside and the classic New Era logo at the side. Pick both up today at Primitive.
Primitive
17060 Ventura Blvd
Encino, CA 91316
818.479.7171
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If you haven’t heard about Primitive Skateshop in Encino, CA, then it’s about time you have. Primitive, which is co-owned by pro-skater Paul Rodriguez, has collaborated with New Era to create their own collection of Primitive logo New Eras. This collection consists of six different styles, which is set to release this Fall 2009. Some of the styles include Gucci colorway fitteds and sweet corduroys for your head to enjoy.
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